光棍節(Singles'Day)-11月11日是在20世紀90年代開始流行的。單身青年互相請客吃飯或送禮物給心上人，以告別單身。贈送禮物的傳統使光棍節成為購物節，因為所有銷售商，從賣珠寶的到賣電視的，甚至到賣汽車的.，都看到了這個營銷機會，並推出了光棍節促銷活動。這是美國“網路星期一(CyberMonday)”—感恩節週末後的第一天—的翻版，這天聖誕採購開始，是商人售賣最忙碌的一天。
【參考譯文】
Singles，Day —Nov.11 began to gain its popularity in the 1990s. Unattached young people would treat each other to dinner or give gifts to the person he/she loves to end their single status. That gift-giving helped to turn Singles'Day into a shopping festival as sellers of everything from jewelry to TVs，even to cars saw a marketing opportunity and launched Singles'Day sales. It is similar to Monday in the United States—the day after Thanksgiving weekend，when online Christmas shopping begins and merchants have their busiest sales day.
