職稱英語閱讀在考試中佔有分數的比例很大，拿下閱讀基本上職稱英語考試就成功了一半。以下是yjbys網小編整理的關於職稱英語真題《綜合B》閱讀理解精選，供大家備考。
The Making of a Success Story
IKEA is the world's largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world's most successful entrepreneurs. Born in Sweden in 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches,seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally he used it to start up a business-- IKEA.
IKEA's name comes from Kamprad's initials (I.K.) and the place where he grew up ("E" and"A"). Today IKEA is known for its modem, minimalist furniture, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous goods. Kamprad's wares included anything that he could sell for profits at discounted prices, including watches, pens and stockings.
IKEA first began to sell furniture through a mail-order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprad's home. Initial sales were very encouraging,so Kamprad expanded the product line. Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.
In 1953 IKEA opened its first showroom in Almhult, Sweden. IKEA is known today for its spacious stores with furniture in attractive settings, but in the early 1950s, people ordered from catalogues. Thus response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive. By 1955, IKEA was designing all its own furniture.
In 1956 Kamprad saw a man disassembling a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: fiat packaging. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales soared. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations of self-sufficiency.
This image has done wonders for the company, leading to better sales and continued expansion.
Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world's richest man. He currently lives in Switzerland and is retired from the day-to-day operations of IKEA. IKEA itself, though,just keeps on growing.
31. Kamprad established IKEA with__________.
A. his personal savings.
B. his father's reward for his school performance.
C. large profits from selling things.
D. his school's support.
32. The author states in Paragraph 5 that flat packaging__________.
A. needs large space to assembly furniture,
B. is a business concept inspired by Kamprad.
C. helps reduce transportation costs.
D. makes the company self-sufficient.
33. According to the passage, which of the following is NOT true?
A. IKEA experienced rapid expansion since the late 1950s.
B. IKEA designed its own products since 1955.
C. IKEA sold all kinds of miscellaneous goods originally.
D. Kamprad sold his company after retirement.
is the author's attitude towards IKEA's future?
A. Indifferent.
B. Doubtful.
C. Optimistic.
D. Pessimistic.
35. The passage is developed primarily in terms of__________.
A. analysis of a process.
B. examples that illustrate a problem.
C. comparison and contrast.
D. sequence events.
答案與解析
31.B。細節題。題幹：Kamprad建立了宜家。用Kamprad和IKEA回到原文定位到第一段的最後兩句：When Kamprad was 17。his father gave him some money as a reward for his good rally he used it to start up a business--IKEA。大意是：Kampradl7歲的時候，父親因為他優秀的成績給了他一筆獎勵。順理成章地，他用這筆錢開創了一家公司——宜家。因此本題答案為B。
32.C。細節題。題幹：作者在第五段中說扁平封裝。在第五段中可以找到答案flat packaging would mean lower shipping costs for IKEA and lower prices for customers，即“扁平封裝意味著宜家花費的運費更少，客戶承擔的價格就更低”，因此本題答案為C。
33.D。細節題。題幹：根據本文的意思，下列哪一個不是對的?根據文章最後一段中“He currently lives in Switzerland and is retired from the day-to-day operations of itself,though，just keeps on growing.”可知，他不再參與宜家的日常管理，但宜家仍然在繼續前進。由此可判斷D選項是錯誤的。
34.C。態度題。題幹：作者對宜家未來的.態度是什麼?根據文章的最後一句(宜家還會繼續前進)，便可看出作者對宜家的態度是積極的。
35.D。推斷題。題幹：作者主要是從什麼角度來展開文章的?本文從宜家的建立到建立者退休，按照時問順序描述了宜家的發展和重要節點。因此本文的寫作方式是按照時間順序來展開文章的。
