這次的託福綜合寫作材料是關於美國的木材公司是否採用環保策略的，下面是小編整理的託福綜合寫作材料和範文，希望能幫到大家!
The lecture and the reading passage give contradictory opinions on the topic of ecocertification, a form of accreditation conferred by on international agency in recognition of a company’s eco-friendly practices. The passage explains that it is not necessary for American wood companies to pursue ecocertification while the lecture provides several counterarguments to this view.
First, the lecturer argues that the reading passage is too general in its statement that American consumers reject advertising completely. He asserts that Americans do not trust advertising claims for a product only when these claims are made by the company that sells the product. When a claim is made by an independent third party such as a wood certification company, he posits, consumers respond very positively with strong acceptance of the certified product.
The lecturer also refutes the second point in the reading – that price-sensitive American consumers are likely to choose cheap wood products without certification. The professor contends that certified wood is only slightly (less than 5%) more expensive than uncertified wood, and therefore, he argues, consumers will tend to ignore the price difference and choose the eco-friendly product.
Finally, receiving eco-certification is, according to the professor, an important strategy used by American wood companies to ensure that their products can compete against ecocertified wood products imported into the domestic market from foreign countries. According to the reading, however, this strategy is unnecessary because American consumers are likely to be content with domestically manufactured products, even if they are not ecocertified.
託福綜合寫作TPO7閱讀材料：In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their product as ecocertified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United Stated will do the same, for several reasons.
為了能過促進林業的可持續發展，有個國際組織開始著手給那些達到了環保和再生利用要求的木材公司頒發認證。獲得認證的公司可以在廣告商宣傳自己是環保的，進而吸引消費者。在全球範圍內來看，為了能得到環保認證，很多木材公司已經開始採用了環保策略。然而，就美國的公司來講不太會採取同樣的措施，原因如下。
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the ecocertification label. Because so many mediocre products are labeled “new” or “improved,” American consumers do not place much trust in advertising claims in general.
首先，由於每天接受大量廣告的轟炸，美國消費者對於環保標籤並不是很在意。由於很多的普通產品都標榜“創新”或者“升級”，美國消費者對於廣告上生成的東西基本上不怎麼信任。
Second, ecocertified wood will be more expensive than uncertified wood because in order to earn ecocertification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers – American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain ecocertification.
第二，環保認證後的木材會比普通木材價格昂過，因為木材公司必須向認證機構支付稽核費用才能得到相關的認證。這份額外的支出將會轉嫁給消費者，而美國的消費者對於價格非常敏感。因而，他們將傾向於選擇便宜的沒有認證的產品。因而，美國的木材公司還是會選擇低價格而非環保認證。
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case – American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
第三，儘管有人聲稱這樣可以使美國的公司保持敏銳的商業觸覺，跟上世界發展的腳步。但是，這樣的說法是站不住腳的。只有當美國的木材公司主要市場是針對海外的時候，追求環保認證才變得有意義。但事實卻並非如此。美國木材公司的產品主要在美國銷售，而滿足了主要消費者的需求就可以保證商業執行順暢。
託福綜合寫作TPO7聽力材料Well, despite what many people say, there is good reason to think that many American wood companies will eventually seek ecocertification for their wood products.
儘管有很多人那麼說，但是還是有很充分的理由來促使美國木材公司逐漸為他們的產品尋求環保認證的。
First of all, consumers in the United States don’t treat all advertising the same. They distinguish between advertising clams that companies make about their won products and claims made by independent certification agencies. Americans have a lot of confidence in independent consumer agencies. Thus ecologically-minded Americans are likely to react very favorable to wood products ecologically certified by an independent organization with an international reputation for trustworthiness.
首先，美國消費者對於不同廣告的態度也是不一樣的。他們可以區分哪些是公司企圖宣傳產品的廣告說辭，哪些是來自獨立認證機構的評價。美國人對於獨立消費機構的評判還是很有信心的。美國人很有環保理念。因而，擁有來自於國際聲望獨立組織認證的木材產品還是很有興趣的。
Second point, of course it’s true that American consumers care a lot about price. Who doesn’t? but studies of how consumers make decisions show that price alone determines consumers’ decisions only when the price of one competing product is much higher or lower than another. When the price difference between two products is small, say, less than five percent as is the case with certified wood, Americans often do choose on factors other than price. And Americans are becoming increasingly convinced of the value of preserving and protecting the environment.
第二，誠然美國消費者對價格很敏感。可是誰不是這樣的呢?但是消費選擇的研究發現只有當價格差很大的'時候價格才會成為唯一的決定因素。當兩個產品的價格差很小，比如小於百分之五的時候，其他因素就會影響美國消費者的選擇。而認證木材的價格差恰好在這個範圍。而且美國人越來越重視環境保護了。
And third, US wood companies should definitely pay attention to what’s going on in the wood business internationally, not because of foreign consumers but because of foreign competition. As I just told you, there’s a good chance that many American consumers will be interested in ecocertified products. And guess what? If American companies are slow capturing those customers, you can be sure that foreign companies will soon start crowing into the American market, offering ecocertified wood that domestic companies don’t.
第三，美國木材公司必須要關注國際木柴行業的趨勢。這不是因為國外的消費者，而是因為國外的同行。我可以告訴大家，美國的消費者會對環保產品越來越感興趣，而這是一個極佳的機會。為什麼呢?這是因為如果美國的公司沒有及時地抓住消費者，那麼當國外的公司提供美國所沒有的環保產品，他們可以很快遞佔領美國市場。
