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Classified advertising is that advertising which is grouped in certain sections of the paper and is thus distinguished from display advertising. Such groupings as “Help Wanted”, “Real Estate”, “Lost and Found” are made, the rate charged being less than for display advertising. Classified advertisements are a convenience to the reader and a saving to the advertiser.
The reader who is interested in a particular kind of advertisement finds all advertisements of that type grouped for him. The advertisers may, on this account, use a very small advertisement if it were placed among larger advertisements in the paper. It is evident that the reader approaches the classified advertisement in a different frame of mind from that in which he approaches the other advertisements in the paper. He turns to a page of classified advertisements to search for the particular advertisement that will meet his needs. As his attention is voluntary, the advertiser does not need to rely too much extent on display type to get the reader’s attention. Formerly all classified advertisements were of the same size and did not have display type. With the increase in the number of such advertisements, however, each advertiser within a certain group is competing with others in the same group for the reader’s attention. In many cases, the result has been an increase in the size of the space used and the addition of headlines and pictures. In that way, the classified advertisement has in reality advertisement. This is particularly true of real estate advertising?
◆1. All of the following facts are advantages of classified advertisement for advertisers EXCEPT that ____.
A) classified advertisement charges less money
B) it is easier to attract the attention of the target consumers
C) it provides more information for the readers
D) it does not have to rely too much on display type
◆2. One of the examples given of types of classified advertisement is ____
A) houses for sale
B) people who are asking for help
C) people who are lost
D) job vacancies
◆3. What sort of attitude do people have when they look at classified advertisement, according to the writer?
A) They are in the frame of mind to buy anything.
B) They are looking for something they need.
C) They feel lost because there are so many advertisements.
D) They feel the same as when they look at display advertisements.
◆rding to the passage, in which way have the classified advertisements changed nowadays?
A) They depend more on display type.
B) More money is charged for them.
C) They are divided into more groups.
D) They are less formal.
◆ have classified advertisements changed in appearance?
A) Because people no longer want headlines and pictures.
B) Because real estate advertising is particularly truthful now.
C) Because the increase in the number of such advertisements means they have to be small now.
D) Because there are more advertisements now and more competition among advertisers.
答案與解析：
1. C
分類廣告的優越性不包括為讀者提供更多的'資訊。事實辨析題。從文中可看出，分類廣告的優越性在於收費低、無需很多的展現形式，以及更易吸引對某類廣告感興趣的讀者的注意力，因此A，B，D都正確。文中唯獨沒有提到C。
2. A
房地產業就是分類廣告的其中一塊。細節題。本題考察對“Real Estate”的理解，它的意思是“房地產”，故選項A 正確。
3. B
當讀者看分類廣告時，他們會搜尋自己需要的資訊。事實辨析題。從文中可知，讀者在看分類廣告時和看展示廣告的注意力的模式是不一樣的，他們會去瀏覽自己感興趣的類別，查詢所需資訊。故選項B正確。
4. A
根據文章，分類廣告更多地依賴展現形式。推斷題。文章最後指出，由於競爭的加劇，分類廣告商們不得不用大標題和圖片來吸引讀者的注意力。故選項A正確。
5. D
因為現在更多廣告的投入和廣告商之間的競爭日益加劇，所以分類廣告不斷變化形式。事實辨析題。文中指出，分類廣告的變化是由於“With the increase in the number of such advertisements, however, each advertiser within a certain group is competing with others in the same group for the reader’s attention”，故選項D正確。
