1. Profit
ADJECTIVE
big , considerable , enormous , good , greater , high , huge , large , massive , maximum, strong ,
increasing , rising
low , modest , reasonable , small
declining , falling
overall , total
average , steady
additional , excess , extra
quick
expected
potential
future
gross, net
VERB + PROFIT
bring , bring in , earn , generate , make , produce ,
boost , increase
double
maximize
guarantee
PROFIT + VERB
climb , grow , increase , jump , rise , soar
decline , drop , fall , plummet , plunge
PROFIT + NOUN
margin
motive
2. Advertisement
ADJECTIVE
good
discreet
misleading
magazine , newspaper , press , television , TV
VERB + ADVERTISEMENT
place , put , take out, publish , run
3. SERVICE
ADJECTIVE
efficient , excellent , first-class , good , professional , quality
bad , poor , terrible
prompt , quick
slow
friendly , personal
customer
after-sales
VERB + SERVICE
deliver sth (to sb) , give (sb) , offer (sb) , provide (sb with)
get , receive
improve
guarantee
4. Awareness
ADJECTIVE
full
greater , heightened , increased
dawning , growing , increasing
acute , deep , intense , keen , strong
general , public
brand , consumer
VERB + AWARENESS
have
build , create , develop , encourage , enhance , foster , heighten , increase , promote , raise
AWARENESS + VERB
increase , spread
5. Brand
ADJECTIVE
leading , major , premium , principal , top
famous , favorite , name , popular , well-known
new
BRAND + NOUN
identity , image , name , value
awareness
loyalty
6. Customer
ADJECTIVE
big , favoured, favourite , good , important , key , large , major
long-standing , long-time , loyal , valued
regular
current , existing , old
new
potential , prospective , would-be
dissatisfied , satisfied
VERB + CUSTOMER
have
deal with , help , serve ,
attract , draw , entice , get , lure
lose
keep , retain
satisfy
CUSTOMER + NOUN
relations, service , support
demands , needs , requirements , specifications
feedback , reaction
dissatisfaction , satisfaction
loyalty
complaints , enquiries, requests
survey
7. Cost
ADJECTIVE
considerable , enormous , great , high , huge
low
increasing , rising , soaring , spiralling
administration, construction , development , fuel , labour, maintenance , manufacturing , production
operating , running
fixed , variable, direct , indirect
overhead
VERB + COSTS
pay
increase
bring down , cut , lower , reduce
control , keep down , minimize
cover
recover
COSTS + VERB
go up , increase , rise , soar
8. Market
A business/trade
ADJECTIVE
competitive
active , booming, strong
steady
buyer's , seller's
job , labour/labor
VERB + MARKET
develop , expand
break into , enter , get into , penetrate
capture , dominate
control , drive
supply
lose
MARKET + VERB
open up
boom , grow
develop , evolve , mature
react , respond
MARKET + NOUN
price
conditions
leader
position , share
penetration
trends
B people who want to buy sth
ADJECTIVE
big , broad , good , huge , large
mass
poor , small
expanding , growing
shrinking
ready
target
VERB + MARKET
create
target
reach , tap , tap into
MARKET + VERB
expand , grow
shrink
collapse
MARKET + NOUN
research
demand
