廣告的基本功能即傳達資訊。如果想告訴某人某件事，你必須引起他的興趣和注意，這是人際交往、大眾傳播(masscommunication)中的一個真理。將觀眾的注意力吸引過來，廣告才能實現說服他們相信某個觀點的功能。因為名人的知名度，名人廣告能輕鬆地把觀眾的注意力雜亂的環境中吸引過來，讓產品和廣告成為大眾關注的中心。本來大家並不瞭解的一個品牌，因為名人的'關係隨即受到 重視，在繁雜的資訊中脫穎而出，快速提升產品的知名度。
參考譯文：
The basic function of advertisements is to you want to tell somebody something，you have to stimulate his interest and is the truth in interpersonal communicationand mass by drawingaudiences‘attention can an advertisement convince them to believe a certain ks tothe popularity of celebrities，advertisements endorsed by celebrities can easily draw people’sattention away from complex environment，thus making the products and theadvertisements be the focus of the use of the celebrities，an originally unknownbrand will immediately be taken seriously and stand out among a clutter of information，andthe popularity of the product will be enhanced in a short time.
1.傳達資訊：可以使用片語convey information來表達。
2.引起他的興趣和注意：可譯為to stimulate one‘sinterest and attention，也可譯為to arouse his interestsand to draw his attention.
3.雜亂的環境：是指當代社會存在許多讓人分散注意力的事物，往往讓人眼花繚亂。文中譯為complexenvironment，或可譯為distractive circumstances.
4.在繁雜的資訊中脫穎而出：可譯為stand out among a clutter of information.
5.提升知名度：可用被動語態譯為the popularity of the product will be enhanced
