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短篇新聞(5-7)
News Report Three
Almost all companies recognize the importance of innovation today. But not many are able to integrate innovation into their business.
A commentary in the Shanghai Daily points out that innovation doesn't mean piles of documents. It is something more practical. The article says many people tend to assume that innovation just means creating something new, but actually it's more than that. It's an attitude of doing things. A company should find ways to innovate not just in products but also in functions, business models and processes.
The article cites the global giant Procter & Gamble as an example, saying a real innovative company should develop an innovation culture and use it as a primary tool for success. Procter & Gamble has a “Corporate Innovation Fund” which offers big rewards for high-risk ideas that succeed. It also has a special innovation facility for its employees. Sometimes its employees are released from their daily jobs for weeks and spend their time interacting in the innovation facility instead. In conclusion, the article says innovative ideas alone do not ensure success. It's pointless unless there is a repeatable process in place to turn inspiration into financial performance.
Q5. What is the problem with many companies according to the news report?
Q6. What do many people tend to think of innovation?
Q7. What does the company Procter & Gamble owe its success to?
長對話(8-11)
Conversation One
M: So, Linzy, do you like to text message on your cell phone?
W: Yeah, I text message a lot.
M: I don't do it so much. I prefer to make a call if I'm in a hurry.
W: Yeah, I go both ways. Sometimes I don’t really want to talk to the person. I just want to ask them one question, so it's much easier for me just to text message. If I call them, I'll have to have a long conversation.
M: Yeah, I can see what you mean. But I get off the phone pretty quickly when I call. I'm not a big talker.
W: Yeah, that's true. You don't talk a lot.
M: So are you fast at writing the messages with your thumb?
W: Well, when I first got a cell phone, I was so slow. I thought I would never text message. But then people kept text messaging me, so I felt obliged to learn how to text message. So now I'm pretty fast. What about you?
M: Actually I have the opposite problem. When I first got my cell phone, I thought it was so cool to text message all my friends who have one, and I was pretty fast with my thumb then. But it seems like now I don't use it so much, I've got slower actually.
W: Yeah, I think text messaging actually is what you have to do with your age. For example, people in high school, they text message a lot. But I ask my father if he texted messages, and guess what he said?
M: What?
W: He said he'd never text message. He thinks it's very childish and unprofessional to text message.
M: Yeah, I can see what he means. It's considered pretty informal to text message to someone.
Questions 8 to 11 are based on the conversation you've just heard.
Q8: What does the man say about himself?
Q9: What does the woman tend to do while she is on the phone?
Q10: Why did the man text message all his friends when he first got his cell phone?
Q11: What does the woman's father think of text messaging?
長對話(12-15)
Conversation Two
W: Good morning, Mr. Johnson. How can I help you?
M: Well, I'd like to talk to you about Tim Bond, the department manager.
W: What seems to be the problem?
M: Well, ever since Sandra left the department, I feel like I've been targeted to do all her work as well as mine. I'm expected to attend too many meetings and I seem to be spending a lot of my time doing unnecessary paper work.
W: I'm sorry to hear that.
M: And, on top of that, I'd specifically asked if I could leave early last Friday as I done a lot of overtime during the week. But that afternoon, even though I'd finished my assigned work, I was told to help other colleagues finish their work, too.
W: But surely that's a positive sign showing that Mr. Bond has a lot of trust in you.
M: Yes, but other colleagues get to leave early, and they don't have such a lot of work to do.
W: So you feel he's really making unrealistic demands on you?
M: Yes, absolutely.
W: Have you approached Mr. Bond about this particular problem?
M: I've tried, but it seems like he just has no time for me.
W: Well, at this stage, it would be better if you approached him directly. If nothing else showing that you've tried to solve the problem yourself before you take it further. Makes it clear that you're just not a complainer. Why don't you send an email requesting a meeting with him in private?
M: Hmm, I've been a bit worried about his reaction. But anyway I'll send him an email to request a meeting, and I'll see what happens from there. Thanks for your advice.
W: Good luck. And let us know the outcome.
Questions 12 to 15 are based on the conversation you've just heard.
Q12. What do we learn about the man from the conversation?
Q13. What is the man's chief complaint?
Q14. How does the woman interpret the fact that the man was asked to help his colleagues with their work?
Q15. What did the woman advise the man to do?
