無論是在學校還是在社會中，我們總免不了要接觸或使用試題，試題有助於被考核者瞭解自己的真實水平。一份什麼樣的試題才能稱之為好試題呢？以下是小編幫大家整理的2022年商務英語中級考試閱讀試題，僅供參考，歡迎大家閱讀。
商務英語中級考試閱讀試題 篇1
第一篇：Speaking Your Customers’ Language
Modern international trading practices are highlighting the growing importance of language training
Modern-day business really does transcend national barriers. Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale. The world is indisputably becoming a smaller place, as service and manufacturing companies search the international marketplace for new suppliers and clients. Businesses must, however, be aware that once they expand the area in which they operate, they face increased competition. The standard and quality of their goods become increasingly important in keeping up with competitors. But most of all, it is the service element accompanying the goods which is crucial to a company’s success in a particular market. This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.
Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards. These are not a function of economic change, but are more deep-rooted and difficult to alter. They can be a major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier. If you have to deal with clients, suppliers and distributors in a range of countries, you will not only need the skills to communicate with them, you will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.
The value of effective communication is not to be underestimated. New technology such as videoconferencing and email has played a part in making the communication process easier, and it may also be possible that the introduction of language interpretation software will help with some global communications problems. But, of course, it is the human element of the communication process that is so vital in business, especially in negotiations, presentations and team-building. It is essential for managers to meet regularly with staff, customers and partners, so that issues can be discussed, messages communicated and feedback obtained.
The value of well-organised language training is immense, and can bring benefits to all levels and departments within a multinational organisation. Unfortunately, however, many organisations have a very narrow view when it comes to training of any kind. Often, an urgent requirement has to be identified before training is authorised. Then, a training company is employed or a programme is developed in-house, the team is trained, and that is seen as the end of the matter. However, the fact remains that training programmes are effective only if they are relevant to a company’s broader, long-term needs. They should be regarded as an investment rather than a cost.
Changes in expectations and attitudes are certain to continue for companies that trade globally. Although such companies are not yet faced with their international partners and clients demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fast. If these companies want to continue to achieve success on the international trading circuit, they must be prepared to adapt to situations and speak the local language. If not, someone else will.
13 According to the first paragraph, improved communications have enabled companies to
A offer a wider variety of products and services.
B expand beyond their domestic markets.
C perform better than their international competitors.
D open more manufacturing facilities abroad.
14 Some companies have succeeded at an international level even though they have
A produced inferior goods.
B failed to adapt products for local markets.
C ignored the standards set by their competitors.
D reduced the standard of the service they offer.
15 Approaches to doing business vary between countries because of
A local economic considerations.
B the existence of cultural differences.
C strong wishes to remain independent.
D regulations about business practices.
16 The writer thinks that the use of modern technology will
A speed up the process of language interpretation.
B never replace the need for face-to-face interaction.
C help solve the problems involved in maintaining strong teams.
D not lead to greater communication between companies and clients.
17 A common weakness of training courses is that they
A are developed by the wrong team.
B do not give good value for money.
C are provided only if there is an immediate need.
D do not deal with a company’s specific requirements.
18 Why should companies do business in the language of the countries they are operating in?
A to prevent other companies taking their business
B to help them find new international partners
C to meet clients’ current expectations
D to become more aware of their competitors’ activities
第二篇：Japanese McDonald’s
If you always thought of McDonald’s as an all-American company it, may surprise you to learn that the king of McDonald’s franchises is named Fujita and that he doesn’t eat hamburgers. ____1____ By ignoring many of the customs of both his native and his parent company, Fujita has made McDonald’s the top fast-food business in Japan and has changed the face of franchising.
McDonald’s came to Japan in 1970 searching for a Japanese partner with whom to create a Japanese McDonald’s. Fujita was far from the richest potential candidate interviewed, but he was an eager entrepreneur who seemed willing to devote his energies to the new venture. ____2____
Almost immediately, however, Fujita began going his own way. The parent company recommended opening the first Japanese McDonald’s in the suburbs, where most American fast-food stores are located. Fujita had his own ideas. ____3____ He got his way, opened the first Japanese McDonald’s in a department store in Tokyo, didn’t spend anything on advertising. ____4____
McDonald’s learned its lesson from Fujita and has since opened inner-city restaurant around the world. ____5____ While the Japanese seem fascinated with western styles and tastes, they often don’t think of themselves as consumers of American products. So Fujita’s McDonald’s franchises play down their American origins, to the point where, according to Fujita, some Japanese who visit the United States are surprised to find that we have ‘Makudonarudo’, as the Japanese say it, in America too.
A. In fact, Fujita is unusual in many respects, and his uniqueness has made him very rich.
B. McDonald’s took a chance and chose him.
C. Fujita and McDonald’s continue to benefit from each other.
D. Other companies might learn from the way Fujita marketed McDonald’s in Japan.
E. Fujita likes to take credit for a rise in the average weight of his people.
F. And within a year he had broken McDonald’s world record for one-day sales: $14,000.
G. He thought the young pedestrians of Japan’s cities were more likely to give up Japan fish-and –rice diet for a hamburger than were the more traditional suburban dwellers.
H. But Fujita himself prefers noodles to Big Macs.
I. And the Tokyo McDonald’s that once caused an argument is now one of 500 that Fujita owns in Japan.
第一篇參考答案與解析：
《Speaking Your Customers’ Language》，說客戶的語言。這篇文章強調了開發海外市場時說當地語言的重要性，層次清楚，答案也很明確。
13題，問根據第一段，改善的溝通能力可以使公司怎麼樣。答案是第一段的第二句話：Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale.感謝精密的IT和溝通系統，企業現在可以在一個真正的全球規模上開發它們的產品的市場。Globe是個關鍵的暗示，可以聯想到海外市場。13題的B選項符合這個意思：在國內市場以外的地方擴張。A和C都沒有提到，D不對，只說了可以在海外擴張，沒有提到開更多的生產裝置。
14題，說一些公司可以在國際水平上成功，即便是它們怎麼樣了。答案在第一段的最後幾句：This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.這種新的哲學導致很多公司獲得了海外的成功，它們當中的一些甚至提供了一些較差質量的產品。這裡新的哲學是指前面提到的在特定市場上服務伴隨產品才是至關重要的。答案A跟這一句的資訊相吻合：成產次品。這裡的inferior goods也就是原文的products of a lesser quality。
15題，問在不同國家做生意的方法不同的原因是什麼。答案是第二段開頭一段話：Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards.世界各地有著極端不同的期望、過程和標準。後面又提到了一句“You will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.” 你需要用不同的做生意的方式來與民族偏見和解。這一段整體講的就是要克服溝通上的障礙，理解了內容不難作答，選B，原因是文化差異的存在。
16題，問作者認為現代技術的使用會怎麼樣。這題可能會選A，事實上這一題需要理解第三段的意思，答案不是某句話能簡單概括的。前面介紹說新技術，比如視訊會議和電子郵件，會使溝通過程更簡單。並且語言翻譯軟體(language interpretation software)會幫助解決一些國際溝通問題。後面一個BUT，才真正揭示了答案，說在溝通過程中人的作用是至關重要的。“It is essential for managers to meet regularly with staff, customers and partners”，經理們定期會見員工、客戶和合作夥伴是很有必要的，從這一句可以看出作者的真正態度，是B選項所說的“現代技術永遠也無法替代面對面互動的需要”。不選A，是因為BUT後面才算是作者的根本觀點，而且A的speed up並不能算是很準確。
17題，問培訓課程的`一個常見弱點是什麼。答案在第四段：Often, an urgent requirement has to be identified before training is authorised.確認有迫切的需要時培訓才會被批准。從這一段後面的文字可以看出，作者認為很多公司的培訓有些急功近利，可培訓只有在和公司的長遠需要相關時才是有效的。所以選C，作者認為缺點是隻有馬上需要時才會提供培訓。這裡的immediate need也就是前面說的urgent requirement。
18題，問為什麼公司需要用他們工作所在國家的語言來做生意。答案在最後一段，也很明顯。demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fast.。客戶要求他們使用母語，這些公司也意識到海外競爭逐漸激烈。還有最後一句：If not, someone else will.如果他們不說當地的語言，其他人會說的。意思就是如果你不使用當地的語言做生意，其他人會取而代之的。A選項完全符合這個意思：防止其他公司佔領了他們的業務。
第二篇參考答案：DBGFD
商務英語中級考試閱讀試題 篇2
Banks and Banking : Other Bank Services
A modern bank provides many services other than checking accounts. ____1____
If you went to a bank to open a savings account, you would go through almost the same procedures followed in applying for a checking account. ____2____ Then you would be given a passbook in which your initial deposit would be recorded. All deposits and withdrawals from your account are entered into your passbook. ____3____ With a regular passbook savings account, you would be able to withdraw money wherever you needed it. All you would have to do is fill out a withdrawal order and present it, along with your passbook to the teller.
All banks pay interest on savings accounts. ____4____ Banks also pay interest at different times. ____5____ Suppose, for example, that on January 1, you deposited $ 1,000 in a bank that paid 4 1/2 percent interest semiannually. By July 1,you would have earned $ 22.50 interest. This interest would automatically be credited to your account; and of you left it in the bank, along with your original deposit, you would receive interest on $ 1,022.50 for the next six-month period. That is, your interest would be compounded.
A. But the majority of them pay semiannually, that is, every six months.
B. The interest rate varies from bank to bank, but the general range is from 4 1/2 to 6 percent.
C. This means that passbook contains an actual record of all transactions made and that you know the exact amount of
savings you have at any one time.
D. One of these is checking accounts.
E. First you would be asked to fill out a signature card.
F. But most banks pay interest at the end of a year.
G. One of the most important of these is regular passbook savings.
H. One can withdraw money whenever necessary.
答案：
1.G;2. ;3. ;4. B;5. A
商務英語中級考試閱讀試題 篇3
《SELL,SELL,SELL》
Last year over 13bn was spent on advertising in the UK and research indicates that most people will have seen 2m sales messages by the time they are 30. Advertising is big business and often acts as the interface between commerce and culture. While there are many adverts that just irritate, there are some that are miniature works of art. (0)... advertisers themselves believe they are delivering an important message because they are protecting and promoting a client's brand and extending greater choice to the consumer. (8)ead of being free, many TV channels would only be available on subscription packages of about 500 per month and newspapers might cost six times more than their present cover price.
There are many different models of advertising practice, but no one is precisely sure what makes a good advert. (9)e some try to get you to buy a product, others, such as anti-smoking campaigns, aim to get you not to do something. Some adverts are not aimed at consumers at all, but at retailers, shareholders or employees. For example, manufacturers often advertise their products in trade magazines to reassure retailers that a new brand will be widely promoted. Petrol companies often choose to emphasise how environmentally friendly they are; this is to offset any negative public perceptions of the industry rather than to persuade consumers to buy an individual brand of petrol. (10) is because petrol is regarded, in advertising terms, as a distress purchase. We get it because we can't do without it, not because we really want it. In general, however, the main aim of advertising is to attribute emotional qualities to a product in order to create an individual brand that the consumer can associate with.
Working out whether an advert has been successful is extremely difficult.(11) example, what persuaded them to buy a car? You cannot be sure whether it was the advertising, the price, the opposition's distribution, changes in the law or changes in consumer attitudes that was the determining factor. What advertising can't do is make consumers buy something they don't want. It can perhaps persuade you to try something once, but if you don't like what you get, you won't try it again.(12) other words, where there is no emotional engagement, such as a consumer's feelings about a bag of peas, beliefs are much harder to shift.
A Moreover, it is almost impossible to get people to change the way they view things they are indifferent to.
B Over the last ten years, other forms of advertising, such as direct marketing, have become increasingly popular as well as scientific.
C They don't, as the industry well knows, care enough to be brand loyal to such a product.
D Whether you accept this argument or not, you have to recognise that without advertising our world would be very different.
E The problem lies in isolating precisely what motivates people to behave in a particular way.
F This is partly because not all advertisements are designed to do the same thing.
G The production costs involved in these can reach higher figures than those for the average movie.
《Sell,Sell,Sell》，聽名字像是跟銷售有關，其實是關於廣告的。廣告的最終目的就是提升銷售。第一段是總體講述廣告業的情況以及廣告的作用。第二段介紹了廣告的幾種形式，不同的公司對廣告的要求是不一樣的。第三段講怎麼樣才能打好廣告，一不小心就容易讓觀眾產生逆反心理。
答案解析
第八題，這一空的前後都是在講廣告的作用。前面說做廣告的人認為他們是在傳遞一種重要的資訊，因為他們保護並且提升了客戶的品牌同時又給消費者提供了更多的選擇。後面說要是沒有廣告的話，很多電視節目就不會免費，而且報紙會比現在貴六倍。從前後的資訊可以看出這裡是在講廣告的重要性，廣告是必不可少的。D選項可以和這裡的前後內容相吻合：不管你接不接受這個論斷，你都得承認沒了廣告世界將大不一樣。this argument是指前面廣告商的那段話，而very different就是引出後面的電視不免費、報紙漲價等等。
第九題，這一段是講廣告的不同模式。第一句話就說廣告有很多模式，但是沒有人能夠精確的確定什麼才是好的廣告。緊接著後面說了不同的廣告有不同的目的和側重點。從while some…的句式可以看出這裡是擴充套件說明的，那麼F空應該接一個過渡的句子，表示不同的公司對廣告有不同的需求。選項F符合這一特點：這部分是因為不是所有的廣告都被設計成幹相同的事情。也就是說不同的廣告會滿足不同的需求。This是指代前面的no one is precisely sure。空格後面的擴充套件說明可以對應於do the same thing。
第十題，這一空前面是以汽油公司為例，說明這些公司的廣告並不怎麼強調個人品牌，他們更加看重的是整個大環境的友好。後面也是具體解釋這一現象的原因。所以相應的第十空也是填入一個過渡句，前面的rather than to persuade consumers to buy an individual brand of petrol是一個暗示，這一空應該填入C：他們並沒有像這個行業所熟知的那樣看重對這種產品的品牌忠誠度。Brand loyal也就是buy an individual brand of petrol
第十一題，最後一段講什麼樣的廣告才能算是成功的。第一句就說評判很困難。11題空格後面是舉例說明。what persuaded them to buy a car是一個關鍵的句子。因為沒有辦法判斷到底是什麼最終說服消費者購買，所以很難評判一個廣告是否成功。11題選E，motivate是關鍵詞，可以對應最後一段反覆出現的persuade。
E選項的句子值得分析理解：The problem lies in isolating precisely what motivates people to behave in a particular way.
Isolating在這裡不是形容詞，孤立的，而是動詞的分詞形式，isolate此處的用法是：if you isolate an idea, problem etc, you consider it separately from other things that are connected with it。(isolate something from something)將…剔出(以便看清和單獨處理)。
所以這個句子的含義就是問題在於準確的將人們某種行為的動機給剔除出來。
第十二題，這一空的前後都是在說客戶對產品喜好的重要性。前面說if you don't like what you get, you won't try it again，後面說where there is no emotional engagement, beliefs are much harder to shift.。沒有感情依賴的話，觀念很難被轉變。從前後內容來看，A選項最適合填入：另外，讓人轉變對他們不感興趣的事情的看法幾乎是一件不可能的事情。Change the way對應於shift，indifferent to對應there is no emotional engagement.
商務英語中級考試閱讀試題 篇4
Bill Gates, the billionaire Microsoft chairman without a single earned university degree, is by his success raising new doubts about the worth of the business world’s favorite academic title: the MBA (Master of Business Administration).
The MBA, a 20th-century product, always has borne the mark of lowly commerce and greed (貪婪) on the tree-lined campuses ruled by purer disciplines such as philosophy and literature.
But even with the recession apparently cutting into the hiring of business school graduates, about 79,000 people are expected to receive MBAs in 1993. This is nearly 16 times the number of business graduates in 1960, a testimony (宣言) to the widespread assumption that the MBA is vital for young men and women who want to run companies some day.
“If you are going into the corporate world it is still a disadvantage not to have one,” said Donald Morrison, professor of marketing and management science. “But in the last five years or so, when someone says, ‘Should I attempt to get an MBA,’ the answer a lot more is: It depends.”
The success of Bill Gates and other non-MBAs, such as the late Sam Walton of Wal-Mart Stores Inc., has helped inspire self-conscious debates on business school campuses over the worth of a business degree and whether management skills can be taught.
The Harvard Business Review printed a lively, fictional exchange of letters to dramatize complaints about business degree holders.
The article called MBA hires “extremely disappointing” and said “MBAs want to move up too fast, they don’t understand politics and people, and they aren’t able to function as part of a team until their third year. But by then, they’re out looking for other jobs.”
The problem, most participants in the debate acknowledge, is that the MBA has acquired an aura (光環) of future riches and power far beyond its actual importance and usefulness.
Enrollment in business schools exploded in the 1970s and 1980s and created the assumption that no one who pursued a business career could do without one. The growth was fueled by a backlash (反衝) against the anti-business values of the 1960s and by the women’s movement.
Business people who have hired or worked with MBAs say those with the degrees often know how to analyze systems but are not so skillful at motivating people. “They don’t get a lot of grounding in the people side of the business,” said James Shaffer, vice-president and principal of the Towers Per-fin management consulting firm.
1. According to Paragraph 2, what is the general attitude towards business on campuses dominated by purer disciplines?
A. Scornful
B. Appreciative.
C. Envious.
D. Realistic.
2. It seems that the controversy (爭辯) over the value of MBA degrees has been fueled mainly by ______.
A. the complaints from various employers
B. the success of many non-MBAs
C. the criticism from the scientists of purer disciplines
D. the poor performance of MBAs at work
3. What is the major weakness of MBA holders according to The Harvard Business Review?
A. They are usually serf-centered.
B. They are aggressive and greedy.
C. They keep complaining about their jobs.
D. They are not good at dealing with people.
4. From the passage we know that most MBAs ______.
A. can climb the corporate ladder fairly quickly
B. quit their jobs once they are familiar with their workmates
C. receive salaries that do not match their professional training
D. cherish unrealistic expectations about their future
5. What is the passage mainly about?
A. Why there is an increased enrollment in MBA programs.
B. The necessity of reforming MBA programs in business schools.
C. Doubts about the worth of holding an MBA degree.
D. A debate held recently on university campuses.
答案：
ABDDC
商務英語中級考試閱讀試題 篇5
You have your dream interview lined up. Buthow do you ensure that you get the best possiblesalary?
While the pay for junior-level positions is typicallyfixed, mid- to senior-level employees and managershave more flexibility to negotiate their salaries. Hereare some tips from recruiters and human-resourcemanagers that can help improve your chances ofsnagging a high salary.
1. Research, research, research
To get a better salary, begin by figuring out what's the highest you can get. 'Do goodhomework on what are the prevailing salaries for a similar role in the industry,' says SanjayPandit, managing director of recruiting firm Manpower Services India.
This is easier said than done, because companies don't exactly publish their pay scales inthe newspaper.
Ask your friends or trustworthy colleagues about potential salaries for someone with yourrelevant experience and skills. If you are working through a recruiting company, they might beable to give you a range.
Finally, you can try using networking web sites like LinkedIn to connect with people in thefield or company you are applying to, who in turn could provide you with some guidance.
It might help to dig through the annual reports of the company you are applying to andread recent news reports, in order to figure out how the company is doing financially. A largerand more successful company can afford to pay higher salaries than a smaller or struggling one.
2. Curb your eagerness
As with any negotiation, if you convey your eagerness for something, you lose yourbargaining power. 'Whoever shows more interest always gets less,' says Sanjay Muthal,managing director of executive search firm NuGrid Consulting Pvt. Ltd., in Mumbai.
Candidates need to strike a balance between appearing interested in the particular job,and not appearing too eager.
Mr. Muthal advises talking about macro issues such as the role you're applying for andpotential responsibilities, rather than discussing the nitty-gritty of expected pay. 'If yougenerate a terrific impression, then salary follows,' he says.
3. Wait to be asked
Candidates should not begin the salary discussion because that makes them 'come acrossas being too money-minded,' says Zak Parker, regional HR director of North Africa, Middle East& Southern Asia for security services firm G4S PLC.
Wait for the company to start the salary negotiation. It might help to delay the discussiontill all interview rounds are over. The further along you are in the interview process, the moreinterested the hiring managers would be in you. That puts you in a better position to ask for ahigher salary, because the manager might go back to the human resources team or thebudgeting team to ask for more money for you.
Language Points:
Exam Focus:
(1)
A Ask friends for help.
B Digging through daily newspaper.
C Try to get connected with your recruitingcompany.
D Surf the Internet for more details.
(2)
A If you are interested in your job, you will be better paid.
B Eagerness is essential in that it gives your employer more pressure on salary issue.
C Make sure to get a job that you are interested in.
D Try to hide your feelings so as not to lose the bargaining power.
Oral Topic:
In what way can you persuade your boss to raise your salary?
Keys:
(1) B
(2) D
參考譯文：
你終於得到夢寐以求的那家公司的面試機會，但如何才能為自己爭取到最好的薪酬水平?
企業普通崗位的工資水平通常是固定的，但中高層僱員和經理有更大的靈活性來談判自己的薪酬。現在，招聘專家和人力資源經理告訴你八個小竅門，讓你更有可能談妥一個高工資。
1. 研究，研究，再研究
要爭取到更高的薪水，得先弄清楚自己能拿到的最高薪酬是多少。印度職介公司Manpower ServicesIndia總經理潘迪特(Sanjay Pandit)說，要好好研究一下該行業類似職位的主流薪酬狀況。
說起來容易，做起來難，因為企業不會把自己的薪酬情況堂而皇之刊登在報紙上面。
你可以問朋友或值得信賴的同事，擁有像你這樣資歷和技能的人大致能拿到多少工資。如果有招聘公司為你提供服務，他們也許能夠給你一個大致的薪酬區間。
最後，你可以嘗試使用LinkedIn這樣的社交網路，與你想申請的領域或企業的人建立聯絡，他們能給你一些建議。
研究意向企業的年報或檢視近期的相關報導也可能管用，這樣可以瞭解那家企業的經濟實力。與規模較小或經營困難的企業相比，一家更大更成功的企業開出來的工資會更高。
2. 不要表現得迫不及待
在任何談判中，如果你表現出自己渴望得到某樣東西，就會失去談判的籌碼。印度孟買獵頭公司NuGridConsulting Pvt. Ltd.的總經理穆沙爾(Sanjay Muthal)說，你表現得越有興趣，得到的反而越少。
應聘者應該保持不溫不火的態度，既展現出對特定職位的興趣，又不至於讓人感覺你已迫不及待。
穆沙爾建議應聘者多談論一些巨集觀層面上的東西，如你申請的職位及其職責等，而不要在預期薪酬這種細枝末節上糾纏不清。他說，如果你給面試官留下很好的印象，薪酬自然會水漲船高。
3. 不要主動問薪水問題
安全服務提供商傑富仕公司(G4S PLC)負責北非、中東、南亞區域的人力資源主管帕克爾(Zak Parker)說，應聘者不應該主動提出薪水問題，因為這會讓人覺得你滿腦子只想著錢。
等待招聘方起頭開始薪酬方面的討論。等整個面試過程結束後再來討論相關問題也是個不錯的選擇。你的面試時間越長，招聘經理就會對你越感興趣，就更有利於你提出更高薪酬的要求，因為招聘經理可能回頭會去找人力資源部門或預算部門，提出為你增加薪酬。
