Every business (startup, existing business, non-profit) should have a business plan– and, in fact, even individuals should have abusiness model & a planfor themselves. The reason I say that is because (1) writing it down makes your idea concrete, and(2) it is the first step to business success. I am a big fan of the framework, tools and templates (the US small business administration) on how to write a business plan.
每個商業領域（剛創立的公司，已存在的業務，非營利性的業務）都應有一份商業計劃書----實際上，甚至是個體經營戶們也應該為自己建立一個商業模型&計劃。我這樣說的原因是因為（1）寫下計劃書會讓你的想法更加具體化，（2）這是助你成功的第一步。我在（美國商業管理）上是對於如何書寫一份商業計劃書的整體框架結構，所用工具和模板的忠實愛好者。
Today, I thought it might be worthwhile to highlight some key elements of a business plan:
今天，我認為強調出商業計劃書中最關鍵的幾個元素是非常有價值的：
et Audience:Who is the customer? Is this customer new or different from your existing customer?
1.明確目標：客戶群體是誰？這位客戶是新客戶還是在你已存在的客戶中，他有什麼不同？
eProposition:Why should the customer care about your product? What customer need/want does your product satisfy?
2.價值定位：為什麼客戶要注意你的產品？客戶需要什麼/想要什麼，你的產品能讓他滿意嗎？
omer Experience:Does the product meet the customer experience promise? Does this customer experience help build/maintain your brand?
3.客戶體驗：這個產品達到了客戶想要達到的體驗值的要求了嗎？客戶體驗能幫助建立/維護你們的商標嗎？
uct Description:How will you describe the product to the customer? Is it a service, solution, resource or something else?
4.產品描述：你將如何向客戶展示你的產品？提供服務，解決方案，有用資源還是其他的`什麼？
et Market:What is the overall market size and growth rate? What are analysts saying about the target market?
5.目標市場：總體市場大小和增長率是什麼？分析家們對目標市場的評論是什麼？
etition:How is your product different from the competitor? How will you describe this difference to the customer?
6.競爭對手：你的產品與競爭對手之間存在著怎樣的不同？你將如何向客戶描述你的產品與其他公司產品的不同？
ing &RevenueModel:What price will the customer pay? What do your revenue projections look like over 6 months, and up to a 5-year period?
7.價格&收入預計：客戶將會花多少錢購買？超過六個月你的整體收入會看起來如何？增加到五年呢？
s:Who is selling the product? How are they selling it? How are they getting compensated to sell it?
8.推銷員：誰來銷售這個產品？他們如何銷售？他們賣出產品後會得到多少佣金？
eting:Who will market your product? What tactics (traditional or new) will they use? How will they work with your sales team?
9.市場部分：誰來引導你的產品？他們會使用什麼樣的戰術（傳統戰術或新戰術）？他們如何同你的銷售員合作？
10. Customer Service & Operations:Who will make sure customers are getting the support? Who will make sure that underlying infrastructure supports the end-to-end customer experience?
10.客戶服務&運作：誰來確保客戶們得到支援？誰又來確保下層基礎設施來支援最終客戶的經歷？
If you have written a business plan, you know writing one is both is an art and a science. I say art because writing a simple and clear business plan takes time and clarity,and science because you need the data/numbers to support your claims. If you already have a product, service or a solution, then don’t fall into the trap of “we will build it and they will come” – answer these 10 question areas today,andcreate your roadmap by writing down your plans.
如果你曾寫過商業計劃書，你應知道它不僅要有藝術感還要有科學依據。我提藝術感是因為書寫一個簡單明瞭的商業計劃書需要時間並且思路清晰，提到科學依據是因為你需要資料/數字來支撐你的想法。如果你已經有了一個產品，服務或者解決方案，然而不進入到“我們即將建立它和它即將被執行”中----那就今天回答以上10個問題，開發你的大腦思維寫下你的計劃。
