Passage 1
題材:商業類
新舊情況:舊題
題型:選擇4+多選9
文章大意:
類似文章及舊題僅供參考
Corporate social Responsibility a new concept of "market"
Maybe Ben & Jerry’s and The Body Shop set themselves up for a fall by appearing to have a monopoly on making an honest buck. But their struggles are a lesson on how little we know about the minefield of "ethical" marketing. The Body Shop, along with the American ice cream maker Ben and Jerry’s, was hailed as a new breed of green, or environmentally conscious, business.