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Has a tech entrepreneur come up with a product to replace our meA.s?
December of 2012，three young men were living in a claustrophobic(患幽閉恐懼症的)apartment in San Francisco’s Tenderloin district，working on a technology had received a hundred and seventy thousand dollars from the incubator Y their project—a plan to make inexpensive cell-phone towers——had to their last seventy thousand resolved to keep trying out new software ideas until they ran out of how to make the funds last?Rent was a sunk e they were working frantically,they already had no social they examined their budget，one big problem remained：food.
had been living mostly on ramen，com dogs，and Costco frozen quesadillas——supplemented by Vitamin C tablets，to stave ofr scurvy(壞血病)——but the grocery bills were still adding Rhinehart，one of the entrepreneurs，began to resent the fact that he had to eat at all.“Food was such a large burden，”he told me recently.“It was also the time and the had a very small kitchen，and no dishwasher.”He tried out his own version of“Super Size Me.”living on McDonald’s dollar meals and ar pizzas from Little after a said,“I felt like l was going to die.”Kale was all the rage——and cheap——so next he tried an that did not work，either.“I was starving，”he said.
ehart，who is twenty-five，studied electrical engineering at Georgia Tech，and he began to consider food as an engineering problem.“You need amino acids(氨基酸)and lipids，not milk itself,”he said.“You need carbohydrates(碳水化合物)，not bread.”Fruits and vegetables provide essential Vitamins and they’re“mostly water.”He began to think that food was an inefficient way：of geRing what he needed to survive.“It iust seemed like a system that’s too complex and too expensive and too fragile，”he told me.
if he went straight to the law chemical components?He took a break from experimenting with software and studied textbooks on nutrifional biochemistry and the Web sites ofthe F.D.A.,the U.S.D.A.，and the Institute of tually,Rhinehan compiled a list of thirty-five nutrients required for ，instead of heading to the grocery store，he ordered them ofr the Intemet--mostlyin powder or pill form——and poured everything into a blender'with some result.a slurry of chemicals，looked like gooey ，he told me，“I started living on it.”
ehart called his potion Soylent，which，for most people，evokes the 1973 science-fiction film“Soylent Green.”starring Charlton movie is set in a dystopian future where，because ofoverpopulation and pollution，people live on mysterious wafers called Soylent film ends with the ghastly revelation that Soylent Green is made from human flesh.
ehart’s roommates were told me，“It seemed pretty weird.”They kept shopping at r a month，Rhinehart published the results of his experiment in a blog post，titled“How I Stopped Eating Food.”The post has a“Eureka!” chemical potion，Rhinehart reported，was“delicious!I felt like l’d just had the best breakfast of my life.”Drinking Soylent was saving him time and money：his food costs had dropped from four hundred and seventy dollars a month to physically,he wrote，“I feel like the six million dollar physique has noticeably improved，my skin is clearer,my teeth whiter,my hair thicker and my dandruff gone.”He concluded.“I haven’t eaten a bite of food in thirty days，and it's changed my lifc.”In a fcw weeks，his blog post was at the top of Hacker News——a water cooler for the tech tions were polarized.“RIP Rob，”a comment on Rhinehart’s blog other people asked for his formula，which，in the spirit of the“open source”movement，he posted online.
of Silicon Valley’s cultural exports in the past ten years has been the concept of“life hacking”：devising tricks to streamline the obligations of daily eby freeing yourself up for whateveryou’d rather be ehart’s“future food”seemed a clever hackers everywherebegan to test it out，and then to make their own commenters on Reddit were sparring about the appropriate dose of calcium-magnesium r three months，Rhinehart said，he realized that his mixture had the makings of a company：“It provided more value to my life than any app.”He and his roommates put aside their software got into the business.
