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Jack Ma, the Chinese e-commerce tycoon, has predicted that almost a third of China’s retail will be online in five years, suggesting an unprecedented transformation of consumption in the world’s most populous country.
中國電商大亨馬雲預計，未來5年中國近三分之一的零售業務將在網上完成，暗示世界人口最多的國家將實現史無前例的消費轉型。
“People always ask me what is the difference between ecommerce in the US and ecommerce in China,” Mr Ma said at an investor conference held by Credit Suisse in Hong Kong.
在瑞士信貸(Credit Suisse)在香港舉辦的一個投資者會議上，馬雲說：“人們始終在問我，美國電商和中國電商的區別在哪裡。”
“In the US, ecommerce is just a dessert – it is supplementary. The infrastructure of commerce is already so good. In China, ecommerce is the main course. We are building China’s infrastructure,” said Mr Ma, who will step down as chief executive of Alibaba Group in May but will stay on as its executive chairman.
“在美國，電商只是一個飯後甜點，是補充。美國的商業基礎設施已經非常完善。而在中國，電商則是主菜。我們正在建造中國的基礎設施。”馬雲將於5月份卸任阿里巴巴集團(Alibaba Group)CEO職位，但仍將擔任董事局執行主席。
Online retail sales now account for slightly less than 6 per cent of China’s total retail sales, according to McKinsey, the consultants. In the US, ecommerce sales accounted for 5.2 per cent of total retail sales last year, according to the US department of commerce.
諮詢公司麥肯錫(McKinsey)表示，目前在中國整個零售業務中，網路銷售不到6%。美國商務部(department of commerce)資料顯示，去年美國電商銷售佔整個零售業務的5.2%。
A much larger role for online commerce could help raise the role of private consumption in the Chinese economy but force foreign companies to adapt their strategies for penetrating this market.
網路銷售扮演更大角色，可以促進中國經濟中私人消費的作用，但也會迫使外國公司調整戰略，以滲透這個市場。
“Today, Alibaba is 5 per cent of the whole retail market in China . . . I think 30 per cent of all retail in China will be online in five years,” said Mr Ma.
馬雲說：“目前，阿里巴巴佔整個中國零售市場的5%。我認為，未來5年中國30%的零售業務將在網上完成。”
But the industry has been growing at an average 120 per cent a year for the past decade and there are indications that online retail websites have triggered new consumption, giving Mr Ma’s prediction credibility.
但在過去10年裡，這個領域平均每年以120%的速度在增長。有跡象顯示，網路零售網站引導了新的消費，這使得馬雲的預期具有可信度。
Online retail in China “is not just a replacement channel for purchases that would otherwise have taken place offline – it actually spurs incremental consumption”, McKinsey says in a new report to be published on Thursday.
麥肯錫在今天將釋出的一份新報告中指出，中國網路零售“不僅是商店購物的一個替代渠道，實際上它還刺激了增量消費。”
Richard Dobbs, a director of the McKinsey Global Institute, the consultancy’s research arm, said data from 266 Chinese cities suggest that only about 60 per cent of online consumption is replacing sales in brick-and-mortar stores.
麥肯錫調研機構——麥肯錫全球研究院(McKinsey Global Institute)主管理查德•多布斯(Richard Dobbs)表示，來自中國266個城市的資料顯示，網路消費中大約只有60%是實體店消費的替代。
學習指南：
of the day
tycoon: A tycoon is a person who is successful in business and so has become rich and powerful.大亨;巨頭;大實業家。
ex:a self-made Irish property tycoon
例句：白手起家的以色列房地產巨頭
小編注：這個詞來自日語，意思是“大君”。最早日本人使用這個詞是為了讓幕府將軍，日本軍隊的總指揮官給美國人留下深刻的印象(他的官方頭銜shogun的意思僅僅為將軍)。事實上，幕府將軍是當時日本真正的領導人，而天皇並沒有實權。1854年馬修·C·佩裡迫使日本向西方開放時，他以為幕府將軍就是天皇。將軍的頭銜是taikun，當佩裡回到美國時，把這個稱呼也帶回了美國。亞伯拉罕·林肯把tycoon用作了總統的充滿感情的稱號。這個詞也很快被用於工商界的領導人。或許人們覺得他們的權利也能像幕府將軍和林肯總統一樣給人留下深刻的印象吧。
se of the day
brick and mortar: You can use brick and mortar to refer to houses and other buildings, especially when they are considered as an investment. (尤指視為投資的)房產
ex:Paying rent simply helps to line the pockets of landlords. It's far better to put your money into bricks and mortar of your own.
例句：租房子只會鼓了房東的腰包，自己投資買房合算得多。
小編注：在這裡brick-and-mortar stores解釋為實體店。
ence of the day
But the industry has been growing at an average 120 per cent a year for the past decade and there are indications that online retail websites have triggered new consumption, giving Mr Ma’s prediction credibility.
但在過去10年裡，這個領域平均每年以120%的速度在增長。有跡象顯示，網路零售網站引導了新的消費，這使得馬雲的.預期具有可信度。
小編注：trigger最初的意思是扳機，從此引申出了“引發”這個意思。
ural point of the day
電子商務。電子商務(e-commerce)是近幾年隨著網路的發展而壯大起來的新購物方式。電子商務的全稱是electronic commerce，一般簡稱為e-commerce。電商的主要形式有B2C(如京東)、B2B(如阿里巴巴)和C2C(如淘寶)(B for business, C for costomer)。這裡尤為要提醒的是B2C的讀法為B-to-C，千萬別學央視主播那樣讀成B二C，這可就真的“二”了啊。
slation of the day
“In the US, ecommerce is just a dessert – it is supplementary. The infrastructure of commerce is already so good. In China, ecommerce is the main course. We are building China’s infrastructure,” said Mr Ma, who will step down as chief executive of Alibaba Group in May but will stay on as its executive chairman.
“在美國，電商只是一個飯後甜點，是補充。美國的商業基礎設施已經非常完善。而在中國，電商則是主菜。我們正在建造中國的基礎設施。”馬雲將於5月份卸任阿里巴巴集團(Alibaba Group)CEO職位，但仍將擔任董事局執行主席。
