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人郵版第三輯真題TEST 1 READING PART 5
Consumer Behaviour
0The consumer is the focus of all retail business and it is important to appreciate how
00consumers are influenced in their buying decisions. Most of consumers, before making a
34purchase, gather information and evaluate with the alternatives, but the extent to which
35they look for information depends on the type of purchase. For example, in the case of
36routine grocery purchases most consumers respond to automatically. However, for
37purchases where the risk of making the wrong decision is greater, like buying a new
38car, so the search for information is more important. The decision to purchase is never a
39single decision but a number of these separate decisions, and at any time during this
40process, consumers can change their minds about and choose an alternative route. For
41example, although a consumer may have decided where to buy a product only to realise
42at the last moment that this is, in fact, having the wrong choice. The price in the store may
43be too high or the staff unhelpful. On the other hand, a lack of queues, favourable credit
44facilities and efficient staff all lead to a too positive impression, so retailers should
45remember how difficulties in these areas that can affect a sale or even lose a customer permanently.
《Consumer Behaviour》，消費者行為。文章分析了一些影響消費者行為的因素。
34題，evaluate是及物動詞，後面直接接賓語。evaluate the alternatives，評估替代的選擇。with多餘。
35題，正確的
36題，如果是respond to，後面應該要接賓語，而這裡的respond to後面的是副詞，所以直接用respond表示反應，to是多餘的。
37題，正確的
38題，這裡並沒有因果關係。完整的`句子是這樣的：for purchases where the risk of making the wrong decision is greater,(so)the search for information is more important.意思風險越大，收集資訊越重要。so是多餘的。
39題，separate decision是和前面的single decision相對應說的，並沒有特別指代，所以代詞these在這裡是多餘的。
40題，change their minds，改變他們的注意，about多餘。
41題，這個句子並沒有轉折的意思，完整的是a consumer may have decided where to buy a product only to realize at the last moment that this is the wrong decision。連詞although是多餘的。
42題，從上面的完整句子可以看出，已經有了謂語is，having是多餘的。
43題，正確的。
44題，too是副詞，後面不能跟著來修飾名詞，只能是too positive。而從這裡的句子的意思來看，是說好的裝置和高效率的員工可以帶來一個好的印象。所以too是多餘的。
45題，that引導從句。而這個句子主謂賓很齊全，that前面是主語，affect是謂語，後面是賓語，不是從句，所以that多餘。
