I have never attended a large company's board meeting in my life, but I feel certain that the discussion often takes the following lines. The 11 of producing a new—for example—toothpaste would make 8 Op the decent price for it, so we will market it at ￡l. 20. It is not a bad toothpaste (not specially good either, but not bad) , and as people like to try new things it will sell well to start with; but the 12 of novelty soon fades, so sales will 13 . When that starts to happen we will reduce the price to ￡l. 15. And we will turn it into a bargain by printing 5p OFF all over it, whereupon people will rush to buy it even though it still costs about forty-three percent more than its 14 price.
Sometimes it is not 5p OFF but lp OFF. What a shame to advertise lp OFF your soap or washing powder or dog food or whatever. Even the poorest old-age pensioner ought to regard this as an insult, but he doesn't. A bargain must not be 15 To be offered a "gift" of one penny is like being invited to dinner and offered one single pea (tastily cooked), and nothing else. Even if it represented a 16 reduction it would be an insult. Still, people say, one has to have washing powder (or whatever) and one might as well buy it a penny cheaper. When I was a boy in Hungary a man was 17 of murdering someone for the sake of one pengo, the equivalent of a shilling, and pleaded 18 The judge shouted 19 : "To kill a man for a shilling! What can you say in your 20 ?" The murderer replied: "A shilling here. . . a shilling there. . . " And that's what today's shopper says, too: "A penny here... a penny there. . . "
A. missed
B. defense
C. real
D. cost
E. anxiously
F. attraction
G. fair
H. expense
I. fall
J. angrily
K. dismissed
L. accused
M. guilty
N. faulty
O. security
參考答案
II. D 12. F 13. I 14. G 15. A 16. C 17. L 18. M 19. J
