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雅思寫作關於廣告的作用的範文

雅思 閲讀(3.04W)

有些人認為流行於消費者的商品反映了廣告的力量而不是人們的真實需要。你同意還是不同意? 下面是小編整理的關於廣告的作用的雅思英語作文,大家可以參考參考。

雅思寫作關於廣告的作用的範文

  題目

You should spend about 40 minutes on this task.

Some people believe commodities that are popular among consumers reflect the power of advertisement rather than the real needs of people. Do you agree or disagree?

You should write at least 250 words. You should use your own ideas of knowledge and experience and support your arguments with examples and relevant evidence.

  參考範文

Whether we like it or not, advertisement has been pouring into our daily life. They are so powerful that some people believe that it is not the needs of people but the power advertisement that makes commodities popular. Personally I don’t agree with this opinion.

First, let’s make clear what the real needs of people are. Real needs can be divided into two categories: the material satisfaction and spiritual satisfaction. People tend to regard material satisfaction as real needs and spiritual satisfaction as waste of money and time. This is not true. Some commodities may not be useful but they can give the owner a kind of satisfaction.

Second, let’s make clear the reason why advertisement is powerful. The key principle of advertisers is to grasp the needs of consumers, then pass the potential consumers the information that their commodities can meet your need. Advertisers can promote the needs of people, exploit the needs or even produce the needs of people. But whatever they do, it will be based on the needs of people.

But there are some advertisements that exaggerate the functions of the commodities to tell the wrong information to consumers. They make the commodities popular by cheating the majority of consumers. And also there are some commodities that do harm to the health of consumers and to the society. For example, smoking is poisonous, but the advertisements try to make a heroic image of the smokers, as the result smoking is popular among young men who are dreaming to become heroes in women’s eyes. But such advertisements are minorities.

In summary, advertisements bring us convenience to choose the commodities that can meet our needs. Most of the commodities are popular due to their usefulness, only some of them are due to the influence of advertisement.(298 words)

  參考翻譯

不管我們喜歡與否,廣告已經湧入我們的日常生活。他們是如此的強大,以至於一些人認為它不是人們的需要,而是使商品流行的權力廣告。就我個人而言,我不同意這個觀點。

首先,讓我們明確什麼是真正需要的人。現實需要可分為物質滿足和精神滿足兩大類。人們往往把物質滿足看作是真正的需要和精神上的滿足,因為浪費金錢和時間。這不是真的。有些商品未必有用,但它們可以給主人一種滿足感。

其次,讓我們明確廣告之所以強大的原因。廣告主的主要原則是把握消費者的需求,然後通過潛在消費者傳遞商品滿足需求的信息。廣告主可以促進人的需要,開發人的需要,甚至產生人的需要。但無論他們做什麼,都是基於人們的需要。

但也有一些廣告誇大商品的功能告訴錯誤的信息給消費者。他們使商品受大多數消費者的歡迎。也有一些商品損害消費者的健康和社會。例如,吸煙是有害的,但廣告試圖塑造一個英雄形象的吸煙者,結果吸煙是流行的年輕男子誰是夢想成為英雄的女人的眼睛。但這樣的廣告是少數。

總之,廣告給我們提供了方便,選擇商品,以滿足我們的需求。大多數商品由於實用性而受歡迎,其中只有一些是受廣告影響的。(298字)