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Online exchanges?
Online exchanges have emerged as some of the internet's best businesses - but also as some of the worst
So the internet hasn't revolutionised the (0).....A.... most of us buy petrol, or watch movies. But there is one thing the internet does very well. It can bring together (19) ............ dispersed buyers and sellers to create active, efficient markets where none(20)re. This facility has (21) the emergence of online exchanges: retail businesses with none of the usual traders' risks - no merchandise, no storefronts - and with nothing to do but take a (22) each transaction that takes place on the site.
This may sound straightforward, but some high-profile online exchanges have(23) to be major embarrassments. One company, which tried to establish a central marketplace on the internet for auto parts, has invested, in (24).............a massive $250m and is (25) stay in business. Another businessman, who facilitated online trading in business equipment and supplies, (26)r he had lost $280m.
So what does a company need in order to be successful? You could call it good'market architecture' - a structure that (27) right business plan and top technology with good timing and the (28) both buyers and sellers.
Mike Pham's company, eStream, is an excellent example of one business that met these (29) in 1996, when Pham was looking for a loan, he didn't like filling in the same form every time he (30) a new got him thinking. Why not (31)pective borrowers to complete a standard form and circulate that to a number of lenders, who would then make an offer to the borrower, in (32) each other?
Pham's company is doing well. Last year, eStream (33) than 1.5 million loans on behalf of 170 lenders.
19 A largely B deeply C mainly D widely
20 A existed B occurred C happened D developed
21 A led B brought C caused D resulted
22 A number B percentage C division D quantity
23 A pulled B made C turned D carried
24 A sum B total C amount D figure
25 A applying B exerting C strugglingD forcing
26 A left outB gave up C drew backD ran down
27 A adds B connects C combines D links
28 A confidence B security C certainty D promise
29 A necessities B propositions C measures D criteria
30 A requestedB asked C applied D demanded
31 A attract B invite C suggest D recommend
32 A contrast B conflict C challenge D competition
33 A performed B dealt C handled D treated
答案解析：
《Online exchanges》，線上交易。
19題，理解了意思不難做出選擇，是說將廣泛分散的賣家和買家聚集到了一起。用widely dispersed。
20題，以前從未存在過的。None existed before。
21題，這套裝置導致了線上交易的出現。lead to導致。
22題，take percentage of是個常用片語，意思是要拿走一部分。看個例句：I don’t take a percentage of your ad buy。在買賣中常用到這個說法。
23題，turned out to be，固定用法，結果是
24題，in total總共，固定用法
25題，從意思上理解，是說掙扎著、努力著要在這個行業待下來。用struggle。
26題，也要從意思上理解。這一段是講的r embarrassments，舉的例子都是消極的，前面說一個公司掙扎著要留下來，後面說當這個businessman損失了280m的時候，供應商放棄他了。用give up。
27題，combine with，結合。將正確的商業計劃和頂級技術結合好的時機和買家和賣家的信任。
28題，買家和賣家的信任。用confidence。
29題，meet/satisfy/fulfil criteria滿足標準，看朗文的一個例句：To qualify for a grant, students must satisfy certain criteria。
30題，apply to 在這裡是申請的意思：to make a formal request, usually written, for something such as a job, a place in a university, or permission to do something。看一個例句：I applied to four universities and was accepted by all of them.這個句子的意思是他不喜歡每次申請新的借款人時都要填相同的表格。
31題，這裡填入invite，使用的是一個不太常用的意思：to politely ask someone to do something。禮貌的邀請某人做某事。整個句子的意思是邀請借款者填寫一個標準的表格，然後表格在債主那裡流通。
32題，in competition with each other相互競爭。
33題，處理了1.5m的貸款。用handle，deal的話要加with.
