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2017年5月商務英語初級考試閱讀測試試題

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2017年5月商務英語初級考試閱讀測試試題
  part 1

  英譯漢

Making the transition to e-business can be daunting.(1) There is so much to do, so many questions to answer, so many possibilities to explore. How do you know where to start?When you begin planning an e-business, the most important thing to remember is that you shouldn't try to do everything at once. Biting off more than you and your team can effectively handle can be as big a problem as doing nothing.

(2) Focus your initial e-business efforts on those areas that can most immediately gain from the investment. This lets you pick a targeted starting point, with clear goals and boundaries, so you can build the foundation from which other e-business initiatives will flow.

(3) Intel took this advice to heart when it began planning the Intel(r) e-business Web site. Rather than attempting to remake the entire Intel business infrastructure — a truly daunting task for a global corporation with over 65,000 employees — the company focused on its direct customers, including OEMs and distributors.

(4) The idea was to focus on customers who already had a relationship through Intel field sales and customer support , and find ways to improve that relationship through the Internet.

(5) “ We picked one thing we could build very quickly and deploy to our customers, ” says Sandra Morris, director of Intel's Internet Marketing & e-Commerce.

  漢譯英

1. 我們要事先準備所有申請材料。 (in advance)

2. 你需要確定顧客為何需要你的某種電腦和你的電腦怎樣才能滿足那種需求。 (meet the need)

3. 英特網可以直接讓人得到資訊、產品和服務,這就省掉了中間商,還會引起經濟萎縮。

(economic deflation)

4. 我們討論企業的'產品和服務以及行業和英特網的資訊。 (along with)

  part 2

  PART ONE

  Questions 1-7

. Read these sentences and the following business index.

. Which advisor each sentence (1-7) describe?

. For each sentence mark one letter (A, B,C,D or E) on your Answer Sheet.

Example

The company invests a large sum of money in high technology.

Answer: E

1. It is engaged in the expansion of a telecommunications line.

2. No other steel industries have such a high rating.

3. The company is the chief holder of a British company’s shares.

4. As much as forty million U. S. dollars are invested in Taiwan.

5. It has business transactions with an American company.

6. The company gets a very high interest rate from its stocks.

7. Agreements were signed between two companies about technological cooperation.

A. Telecom Asia Corporation Limited (Thailand )

-It serves as international advisor in connection with the debt and equity financing for a US $3 billion telephone line expansion project in Bangkok. (Current)

B. Singapore Telecom international Pte. Ltd. (Singapore)

- It acquires its 50/00 interest in Cambridge Holding Ltd.,the controlling shareholder of Cambridge Cable Ltd. of the U. K. (6/1992)

C. Pohang Iron 6 Steel Co.,Ltd. (Korea) .

In connection with its ratings with Standard & Poor’s and Moody’s investor Services. The company obtained the highest rating of any steel company in the world. (II/1991)

D. Goldstar Co.,Ltd. (Korea)

In its investment in,and technology agreements with,Zenith Electronics of the U. S. -the first transaction of this type in Korea. (2/1991 )

E. Concord Venture Capital Co., Ltd.(Taiwan)’

-Structured,marketed to investors and made a principal investment in the Fund with total equity of NT $ 940 million(US $ 40 million) to invest in Taiwanese high-technology venture capital opportunities. (I/1991)