Eric Brown hates shopping．ItS just not enjoyable to me，said the 28-year-old．Chicago man who was carrying several shopping bags along the citys main street，Michigan Avenue．When I, m out____1___，I basically know what 1 want to get．I rush in．I buy it．I___2___
Common wisdom says that guys hate to shop．You Can ask generations of men．But people who study shopping say that a number of social，cultural and economic factors are now ___3___thismen-hate-to-shopnotion．
___4___social class，ethnicity, agemen say they hate to shop，says Sharon Zukin，a City University of New York sociology professor．Yet when you ask them deeper questions, it turns out that they___5___tO shop．Men generally like to shop for___6___，music and hardware．But if you ask them about the shopping they do for books or music，they11 say Well thats not shopping．Thats ___7___
In other words，what men and women callbuying thingsand how they approach that task are ___8____.
Women will___ 9___ through several 1,000-square-metre stores in search 0f the perfect party dress．Men will wander through 100 Internet sites in search of the ___lO___ digital camcorder．
Women see shopping as a social event．Men see it as a mission or a___11___to be won．
Men are frequently shopping to win，says Mary Ann McGrath，a marketing professor at Loyola University of Chicago．They want to get the best deal. They want to get the best one，The last one and if they do that it__12__them happy．
